How social media can help increase your tender success rate

by Kirsten Hodgson on 12 15 17 12.11 AM

More often than not, professional services firms know when an organisation will be going out to tender, well before the tendering organisation issues the RFP or EOI.

Measuring ROI in professional services firms: do we measure the right things?

by Kirsten Hodgson on 12 15 17 12.01 AM

A few years ago I read Olivier Blanchard's book 'Social Media ROI: Managing and Measuring Social Media Efforts in your Organization', which I can honestly say is one of the best books I've read about social media. However, some of what Olivier says applies to much more than simply social media.

Like peas and carrots: social selling in professional services firms

by Kirsten Hodgson on 12 14 17 11.54 PM

Social selling should be to professional services firms what peas are to carrots – a match made in heaven.

How can you best use social media in a professional services firm?

by Kirsten Hodgson on 12 14 17 11.48 PM

Two questions I’m regularly asked by BD and marketing professionals working in professional services firms are:

Is your LinkedIn profile damaging your personal brand?

by Kirsten Hodgson on 12 08 17 12.43 AM

Answer honestly: would you be happy for a prospective client to take a look at your LinkedIn profile before they’ve met you or seen any of your other profiles and work online?


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